“Time” is one of the most precious resources we have because none of us knows how much of it we get. And yet, so much time is lost obsessing over things we can’t control and ignoring the things we can. Study after study shows that at the end of our lives it won’t be the amount of money we made or the material objects we acquired that matter most, but rather, the relationships and experiences we shared with others. In other words, PEOPLE are the crucial ingredient for a fulfilling life. But why do so many of us overlook this point along the way?

Who of us actually makes the time to check in with those we care about on a regular basis? We eat, work, bathe, and sleep every single day. Many people exercise daily as well. Why are those activities not seen as excessive yet regular correspondence with friends and family is such a chore?

Everybody claims to be so “busy,” yet we somehow find time for our emails, Facebook, Instagram, Snapchat, taking/posting an obscene number of selfies, and binge watching YouTube and NetFlix. There is an expression, “If it’s important to you, you’ll find a way. If not, you’ll find an excuse.” In this day and age, with the majority of the population glued to their smartphones, there is ample opportunity to keep in touch with others. Even if it’s as brief as “hope you’re well,” the sentiment is always appreciated. Furthermore, given the amount of time people spend on their devices, it’s disheartening to observe how often our messages/calls go unanswered. Chances are that if someone didn’t respond in a timely manner, it’s because they chose not to. Personally, I think this has less to do with being “busy” and everything to do with one’s priorities.

Although technology and social media are designed to bring us closer, they sadly seem to be desensitizing us and diluting our interpersonal relationships, thereby putting time and distance between us and those we mean to keep in touch with. While technology has made it easier than ever to stay connected, social media has made it possible to silently glance into other people’s lives. The problem with this is, if somebody regularly displays the details of their life for all to see, there’s little reason to actually reach out to them.

Bottom line: make time for people while the opportunities exist. They are the same people you call upon when you’re feeling down and out, or, when there’s exciting news to share. You don’t need a special occasion or hours of spare time. A little goes a long way. I always say, the people in my life are the “success of my existence,” more so than any achievement in my professional career. If people and relationships are what matter most in the final days of our lives, shouldn’t they matter most now?